This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
Continue readingAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Continue readingKou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...
Continue readingModern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...
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